| Today men and women can reduce, prevent or even erase
the signs of aging without resorting to surgery. Nonsurgical
aesthetic treatments ranging from injections and
microdermabrasion to laser and hair removal treatments can
reduce the appearance of wrinkles, facial lines, unwanted
hair, broken blood vessels, large pores and acne scars. With all of these options, women
and men are embracing
the possibilities. Plastic surgeons perform an estimated 8.3
million minimally invasive aesthetic treatments annually,
while dermatologists, otolaryngologists, ophthalmologists and
other medical specialists perform millions more. In fact,
according to the American Society of Plastic Surgeons (ASPS),
the number of nonsurgical aesthetic treatments has jumped 84
percent between 2002 and 2006—264 percent just for that
headline-grabbing treatment: Botox Cosmetic.
The increased use of aesthetic treatments is being driven
by several factors. According to a 2006 Harris Interactive
survey of 800 American women aged 35 to 69, women report
wanting to look an average of 13 years younger. The survey
also found that 78 percent of women expect aesthetic
treatments to leave them with a natural-looking, refreshed
appearance, while 75 percent of women reported being concerned
about the expense of such treatments, and 65 percent were
concerned that the treatments don't last long enough. In
addition, the survey also found that 91 percent of those
surveyed said they would go to a health professional for
information about the treatments (mainly certified
professionals) while 96 percent thought it was extremely or
very important for trained professionals to administer
injectables.
Despite the growing popularity of these procedures, it is
important for consumers to do their homework when considering
these treatments. Even something as simple as a chemical peel
carries potential risks, particularly when performed by
someone who is not properly trained in the procedure. In fact,
a 2001 survey of 2,500 members of the American Society of
Dermatologic Surgeons (ASDS) found that 45 percent of the
Society's members said they were seeing much higher numbers of
patients requiring correction of botched cosmetic procedures;
the treatments in need of correcting all had been performed by
non-physicians.
The most important things to remember about nonsurgical
aesthetic treatments are:
- You will likely have to bear the entire cost; insurance
rarely covers cosmetic treatments.
- Few treatments are permanent. Most will need to be
repeated within a few months or a few years.
- Just because a health care provider offers a treatment
doesn't mean that person is qualified to perform the
treatment. Ask for references, talk to patients and
confirm certifications.
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